Fashion brand exhibition architecture

Exhibitions · Shanghai · Archive

Fashion brand exhibition architecture

A tactile 200 m² fashion pavilion — travertine, brass rails, and an intimate meeting zone.

Project anatomy

Objective, response, validation.

01 · Objective

Convey the materiality of the collection and create a calm environment for buyer meetings.

02 · Response

The pavilion was built around natural textures, gallery lighting, and a private lounge.

03 · Validation

Material samples, light colour, rail loads, collection storage, and guest flow were verified.

200 m²pavilion area
02Material palette
03Buyer meetings
04Gallery lighting
Material samples, light colour, rail loads, collection storage, and guest flow were verified.

Project validation · ASI PRIME

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